THE STRATEGY EDIT

Want powerful testimonials for your website? Learn how to ask for testimonials that work – genuine, specific stories that show off the real impact of what you do. This guide covers when to ask, what to say, how to structure the responses, and where to use them so they inspire trust and action. Plus, you'll learn how to collect testimonials as an easy part of your workflow, no awkward asks required.

Speak to Google and speak to your clients – at the same time. With the right SEO copy, your site becomes both visible and irresistible. This article shows how thoughtful wording, clear structure, and strategic blog posts can bring in the right people and keep them reading. Learn why writing for search engines and humans is a skill worth mastering.

Your “Work With Me” page isn’t just a formality – it’s your chance to connect, inspire, and build trust from the first scroll. Learn how to craft a page that speaks directly to your ideal client’s needs, answers their unspoken questions, and leads them confidently to take the next step. Whether you're a coach, consultant, therapist, or designer, this guide helps you create a page that actually converts.

Storytelling isn’t filler – it’s the heart of your website. It builds emotional buy-in, connects you with your audience, and turns casual clicks into real connections. From homepage intros to service descriptions, infusing personal stories helps your visitors see themselves in your message – and trust that you're the one to help them move forward.

Are your website visitors clicking... or just scrolling past? This guide breaks down how to write calls to action that get results – using emotional language, clear benefits, and proven strategies. From coaching to consulting, therapy to real estate, discover how to create CTAs that inspire action, build trust, and connect with what your audience actually wants.

Not sure when to write short, punchy content and when to go deep? This guide breaks down the differences between short-form and long-form content, helping you use the right approach on each page of your site, from About pages to service descriptions to blogs. Learn how to match the length and tone to your visitors’ mindset so you can build trust, inspire action, and boost your visibility in search.

Before you hit publish, check your copy. Great visuals might catch the eye, but it’s the words that convert. This copywriting checklist covers everything from compelling headlines and powerful calls to action, to social proof, bios, and SEO. Whether you're a coach, therapist, lawyer, designer, or consultant, this guide helps ensure your message is clear, trustworthy, and built to convert.

It’s easy to fall in love with pretty design elements – but if they confuse your message, they can cost you clients. In this article, we explore why clarity must come before aesthetics on your website. Learn how to balance beauty with purpose and make every design choice serve your audience. Real examples from service industries show how simplifying visuals can boost credibility and conversions.

Using "you" language on your website is one of the simplest ways to create instant connection and build trust. Instead of talking about your credentials, shift the spotlight to the people you're hoping to serve. When your visitors feel seen, they stay longer, engage more, and are far more likely to reach out. "You" turns a cold webpage into a conversation – and a click into a client. Learn how to use this subtle but powerful tool to speak directly to the people you want to he