COACHING ARTICLES

Your blog isn't just content – it's your most reliable employee. Learn why blogging is essential for online business success, how it builds trust with potential clients, improves search engine visibility, and creates long-term marketing assets that work around the clock. This guide shows business owners how to treat their blog as the valuable team member it is, with practical tips for consistency and effectiveness.

Writing blogs that attract your ideal client isn’t about trends or tricks. It’s about understanding what they’re thinking and writing content that builds connection, trust, and curiosity. Choosing the right blog topics isn't about keyword stuffing or churning out SEO fluff. It's about writing what your ideal client actually wants to read. Here's how to create blog content that resonates, builds trust, and leads readers to see your expertise as the solution they've been search

If your blog posts are one-and-done, you're missing out. Repurposing blog content — into newsletters, social posts, Pinterest pins, and more — keeps your message alive and working for you. This post shows how to get maximum ROI from every blog you write. Great for coaches, therapists, realtors, designers, and consultants who want to grow without burnout.

Wondering what kind of blog content really works? This guide breaks down how to balance educational posts that build trust with gentle, strategic promotion that moves readers to take action—without sounding pushy. It’s a teach-then-tell approach that works for service providers, creatives, and consultants who want to inspire and convert.

Want to write blog posts that truly connect with readers and rank well on Google? This guide to SEO for blogs that Google loves shows you how. Learn to craft titles, structure content, and create posts that resonate across industries – from therapy to real estate. Write with clarity and purpose, and turn your blog into a magnet for the right audience.

It’s not too late to learn how to restart your old blog – even if you haven't posted in years. Whether you’re a coach, therapist, consultant, or creative, rebooting your blog helps reconnect with clients, boost visibility, and show your expertise. Here’s how to start fresh – with strategy and confidence.

A strong internal linking strategy quietly boosts your blog’s performance – guiding visitors to more helpful content, improving your SEO, and building trust along the way. In this post, you’ll learn how internal links work, why they matter, and how to use them effectively to lead your visitors where they most need to go. Think of it as the GPS for your website.

Blogging to show industry expertise does more than boost your SEO. It gives people a reason to trust you – before they’ve ever picked up the phone. In every post, you show that you understand what they’re going through. That you’ve helped others like them. That you’re not just an expert – you’re their expert. And that makes all the difference.

Want more people to actually read your blog posts? It’s not just what you say – it’s how you structure it. From titles to bullet points to calls to action, discover the key elements that make a blog post easy to read, hard to click away from, and memorable enough to share. Whether you’re a coach, therapist, realtor or designer, you’ll learn how to keep your audience scrolling – and coming back.