COACHING ARTICLES

Your blog isn't just content – it's your most reliable employee. Learn why blogging is essential for online business success, how it builds trust with potential clients, improves search engine visibility, and creates long-term marketing assets that work around the clock. This guide shows business owners how to treat their blog as the valuable team member it is, with practical tips for consistency and effectiveness.

This homepage content strategy shows you exactly what to say first – and what to save for last. Learn how to guide visitors with clarity, build trust through content flow, and lead them toward action without being pushy. Whether you're updating your site or starting fresh, this guide gives you the structure you need to turn curious visitors into confident clients.

Is your website too pushy? If your homepage is packed with pop-ups, competing calls to action, or too much content, visitors tune out. Discover how to simplify a cluttered website to build trust, improve clarity, and guide people to take action. A focused, minimal site doesn’t feel basic – it feels powerful.

A strong brand voice is more than a tone – it’s how your website connects and resonates with the people you want to serve. This article walks you through why your voice matters, how to shape it, and how to keep it consistent across your site. Perfect for coaches, therapists, consultants, service providers, and small brands ready to stand out by being themselves.

Want to write blog posts that truly connect with readers and rank well on Google? This guide to SEO for blogs that Google loves shows you how. Learn to craft titles, structure content, and create posts that resonate across industries – from therapy to real estate. Write with clarity and purpose, and turn your blog into a magnet for the right audience.

It’s not too late to learn how to restart your old blog – even if you haven't posted in years. Whether you’re a coach, therapist, consultant, or creative, rebooting your blog helps reconnect with clients, boost visibility, and show your expertise. Here’s how to start fresh – with strategy and confidence.

A strong internal linking strategy quietly boosts your blog’s performance – guiding visitors to more helpful content, improving your SEO, and building trust along the way. In this post, you’ll learn how internal links work, why they matter, and how to use them effectively to lead your visitors where they most need to go. Think of it as the GPS for your website.

A blog isn't just a nice-to-have. It's a long-term traffic machine, an SEO powerhouse, and a trust builder that works 24/7. Blog posts also fuel your Pinterest strategy and email list – turning casual readers into long-term leads. Whether you're a coach, consultant, or creative pro, your blog helps people find you, learn from you, and want to work with you – all before the first conversation.

Want powerful testimonials for your website? Learn how to ask for testimonials that work – genuine, specific stories that show off the real impact of what you do. This guide covers when to ask, what to say, how to structure the responses, and where to use them so they inspire trust and action. Plus, you'll learn how to collect testimonials as an easy part of your workflow, no awkward asks required.