Your Blog is the place for you to show your visitors that you are an expert in your field, and that you are up to date and continually adding new, fresh ideas and content to your website. It also shows Google that someone is curating the website and will boost your ranking on search engines because of that.
Your Blog page is also a unique opportunity to directly interact with your site visitors right on your site. And, your visitors will also be able to interact with each other. You can actually build a community of followers on a Blog. You can create multiple categories related to your business and post links, information and tips for each category. Each category can have its own page and you can also post the latest Blog post on the home page - or anywhere on your site.
PLEASE NOTE: A Blog is not a "build it and forget it" page. You must have the time, and be willing to create posts, mention your Blog on social media, respond to each and every comment if possible, and generally moderate your Blog. A Blog is something to continually add to and promote.
Don't Forget! The best way to complete the blocks is to open them and take note of what is needed. Then gather the information and go back to the form and upload it. You cannot save the form as you go, so have all your content on hand when you want to complete the block.