Your About page is the second most visited page after your home page. People want to connect with the business or person they are going to buy from or work with. Ideally they want to see a human being behind the business.
Remeber that your About page is not really about you. It's about what you can do for your customer. What is the problem they have that you can solve. Show how you have solved it for others before. Show why are are an expert and the best person to solve it. Do that, and they will want to do business with you.
Then at the bottom of the page put a "Call to Action" specifically telling them what to do next.
Don't Forget! The best way to complete the blocks is to open them and take note of what is needed. Then gather the information and go back to the form and upload it. You cannot save the form as you go, so have all your content on hand when you want to complete the block.